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The link count checker can be used for a number of different purposes. Most commonly, website owners may wish to check how many external links are on a particular page to ensure quality because it’s not a good idea to publish excessive outgoing links.
More importantly, however, this tool can be used to save you the money and headache of purchasing advertising or link building from a less-than-credible service provider. Link farms (pages or websites that exist only for publishing back links) will hurt your reputation more than they will help, and it will only take a few seconds of your time to analyze a web page before you decide to exchange links.